The purpose of this project is to gain various skills in the product development realm of the fashion industry. In order to do so, we have created a set of scrubs in partnership with Stryv Medical of Global Impex that will fit the needs of a specific target market. We have incorporated our knowledge of sustainability, consumer and competitor research, demographics, psychographics, drawing out flat sketches, and conducting a specs and costing sheet. In addition, we have utilized our knowledge of stitches, apparel quality, seams, sizing, fit, and mass production in order to create a product that is sensible, well-conducted, and fits the needs of the target market.
Scrub Product Development